Macha (pronounced with a silent 'c') is a jewellery brand. which focuses on developing unique conceptual ideas, and translates them into wearable forms. Initially conceived by Irish designer Bernice Kelly in 2008, and realized in London the next year, the designer now operates from New York.

 Pieces are traditionally handcrafted, and often have a laid back, rock n roll inspired feel, replacing the notion that jewellery should be flash and polished. Many items are designed to be worn by both men and women. New techniques are introduced on a seasonal basis, producing an eclectic and constantly re-invented collection.