Sébastien Kopp and François-Ghislain Morillion first established Veja in 2004. Veja was set up to work directly with small producer co-operatives in Brazil, using materials such as organic cotton, wild Amazonian rubber and acacia-tanned leather to create shoes and accessories for the European market. From the fields of north-eastern Brazil to the shop floors of Europe, the company aims to achieve high social and environmental standards – actively promoting eco-farming, campaigning against deforestation, supporting workers' rights and creating employment for deprived families.